Clean Green for Whom?Monday, Aug 14, 2000
I wonder if the “clean green image” that is touted as being the pivotal marketing image of New Zealand
overseas really stands up to scrutiny.
It is ironic that the very thing that we attach this image to is also the primary source of the criticism
– livestock production from pasture. It is an inseparable fact that we can’t have one without
The government would be foolish to agree to impossible constraints for methane gas production from the
pastoral industry. This vain hope to meet standards that appease the image makers and the conservationists
but not the unique conditions that enables pastoral farmers to be equal to the rest of
the world in the production of quality food and fibre.