StrongWools Must Prevail in the New Market.Friday, Jan 26, 2001
The harsh attack by the Wool Exporters Council on the intent of the StrongWools Business Plan development
demonstrates the major difficulties inherent in managing change, particularly change in a producer
In normal terms of commercial practice the Wool Exporters Council should be condemned for its failure
to provide a market return that would enable the existing wool volumes to be marketed or increase.
Instead the Wool Exporters Council has presided over the decline of a once great industry and now
seems to wish to remain ignorant of the destruction that their failure to perform has cost the
Wool exporters have held a privileged and pivotal position in the wool-marketing channel. They have
used and abused wool levy funds for market development and promotion and now when the wool industry
is but a shadow if its past, demand that they should ride the corpse into the ground in a fit of
Others in the business world have faced change - why should the wool exporters be exempt?
Farmers must support the changes that have been agreed under the McKinsey proposal and put aside the
disruptive threats of the exporters.
Appeasement of the Wool Exporters demands is not an option.