Biofach Fair suggests possibilities for NZ organics are 'huge'Tuesday, Mar 18, 2003
New Zealand organic products are chalking up export orders after a successful showing at the world’s largest organic trade fair, Biofach (www.biofach.com) held each year in Nuremberg, Germany. Industry group Organics Product Exporters of New Zealand (OPENZ) has coordinated a New Zealand-branded stand there for the last five years, with support from Trade New Zealand.
I have had my eyes opened to the true extent and possibilities of the organics market it’s really huge,” says first-time attendee David Mitchell, the Managing Director of DM Palmer (which exports organic apples and squash), one of the seven New Zealand organisations that have just returned from the event. We picked up new customers in Europe and South East Asia – there are people at Biofach from all over the world. It was well worth the effort of going.
Zespri, New Zealand’s largest organic producer, has attended Biofach for several years and saw a ‘significant upsurge’ in interest in organics this year, says Zespri’s Technology Transfer Manager Stuart Abbott. Biofach has increased at least 20% in size over last year. It’s truly massive now, he says. Mr Abbott believes the collective approach, which sees all organics companies exhibiting come under the New Zealand brand, gives this country’s organics producers real strength.
This year was the first time that New Zealand’s dairy giant Fonterra joined the New Zealand stand, and Trade New Zealand’s Sector Specialist in Horticulture and Organics, Peter Healy, sees its presence at Biofach as lending enormous weight and credibility to New Zealand’s organics movement. The organics sector currently accounts for $60 million of New Zealand exports.